The film centered around emotional, visual storytelling, focusing on the company’s mission to define the future of automated vehicles and to re-invent the way people travel, using metaphors to portray the adventure, performance, safety, sustainability and family elements of the brand – an Olympic hurdler jumping hurdles; cave dwellers exploring their surroundings; a father and his two children camping.
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Credits
BRAND FILM
Agency
MPC Creative
Director
Marc Smith
DP
Magni Agustsson
Production Company
MPC Creative
Executive Producer
Dan Sormani
Head of Live Action Production
Ryan Creighton
Line Producer
Terry Gallagher
Editor
Ron Brodie
VFX
MPC
Creative Director
Marc Smith
Head of Production
Brendan Kahn
Producer
Nicholas Dziekonski
2D Lead
Philip Akka
2D Team
Matt Tremaglio, Warren Paleos, Jeric Pimentel, Thompson Conradi, Chris Gereg, Ting-Jung Hsu, John Shafto, Tamir Sapir, Mazyar Sharifian
3D Team
Tiago Dias, Lucy Choi
Story Board Artist
Roger Hom
Bangalore Line Producer
Sanchit Soi
Color
MPC
Colorist
James Tillett
Color Assistants
Daniel Silverman, Seth Weinman
Executive Producer, Color
Ed Koenig
Producer, Color
Jenna Gabriel
TECHNOLOGY FILM
Agency
MPC Creative
Director
Andrei Juradowitch
DP
Martin Ahlgren
Production Company
MPC Creative
Executive Producer
Dan Sormani
Head of Live Action
Ryan Creighton
Line Producer
Avtar Khalsa
Editor
Ron Brodie
VFX
MPC
Creative Director
Andrei Juradowitch
Head of Production
Brendan Kahn
Producer
Nicholas Dziekonski
VFX Supervisor/ 2D Lead
Matt Tremaglio
2D Team
Sohee Sohn, Matthew Lane-Smith, David Anger, Kalle Kohlström, Michael Glen
3D Team
Graeme Revell, Madeline Jackson, Jemmy Molero, Tiago Dias, Greg McKneally, Jamie German, David Avetisov, Hendrik Freuer, Jacob Fradkin, Graeme Turnbull, Damien Dupuy, Vicky Osborn, Manjunath Ramakrishnaiah, Ullas Thunga, Jyoti Prakash Panda, Sourodeep Dey, Vaibhav Gupta, Divya Vijay, Sandeep Grover, Shreyas Joshi, Ankit Dheraj, Suhas Bhat Nallur, Deepali Negi, Elangovan Ganeshan, Shaikh Abdul Rahim
Lead Design/ Technical Director
Anton Woll-Soeder
Lead Design/ Animation Lead
James Zanoni
Design
Conrad McLeod, Nikita Shestakov, Antar Walker, Daena Llorne, James McIver, Chris Phillips, Abby Chang, Bobby Ushiro, Jay Kim, Florian Thamer
Story Board Artist
Roger Hom
London Producer
Mireille Antoine
Bangalore Line Producer
Sanchit Soi
Color
MPC
Colorist
James Tillett
Color Assistant
Daniel Silverman, Seth Weinman
Executive Producer, Color
Ed Koenig
Producer, Color
Jenna Gabriel
PRODUCT FILM
Agency
MPC Creative
Director
Alan Bibby
DP
Joe Aguirre
Production Company
Chirp Films
Line Producer
John Malina
Editor
Greg Young
Assist Editor
Zach Kaigler
VFX
MPC
Creative Director
Alan Bibby
Executive Producer
Dan Sormani
Head of Live Action Production
Ryan Creighton
Head of Production
Brendan Kahn
Senior Producer
Liz Thuvanuti
Production Assistant
Jessica Rowley
VFX Supervisor/ 3D Lead
Chris Bernier
2D Lead
Tobey Lindback, Bilali Mack
2D Team
Jim Spratling, Dylan Brown, Warren Paleos, David Anger, Renato Carone, John Shafto, Ari Reisner, Adam Yost, Giulia Bartra, Anupam Kumar, Anurag Singh, Pramod Dwivedi, Vaishali Awaghade, Trishul Phani Mishra, Abdul Labeeb, Veerapandian, Suresh Pitchuka, Maneesh Kumar, Naresh, Shafiuddin, Arulanandhan
3D Team
Rune Mansson, Jemmy Molero, Wesley Schneider, Francisco Fraga, Jacob Fradkin, Monica Manalo, Ashley Yee, Mike Lombardo, Chris Ribar, Graeme Revell, Roberto Maki, Dennys Herman, Nate Skeen, Julian Fitzpatrick, Tim Kafka, Brendon Echsner, Anthony Gordon, Sue Jang , Sandeep Grover, Jyoti Prakash Panda, Divya Vijay, Sourodeep Dey, Sandeep Krishnamurthy, Jaspreet Dua, Kalaiarasu P, D. Sumita, Manjunath Ramakrishnaiah, Vaibhav Gupta, Mohammed Asif K, Vinutha AR, Elangovan Ganeshan, Suhas Bhat, Shaik Abdul Rahim, Sravan Kumar, Ankit Dheraj Toppo, Deepali Negi, Sathya Narayanan
LA Producer
Mark Driscoll
Bangalore Line Producer
Sanchit Soi
Design
Anthony Ricciardi
Story Board Artist
Roger Hom
Color
MPC
Colorist
James Tillett
Color Assistant
Daniel Silverman, Seth Weinman
Executive Producer, Color
Ed Koenig